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Delaware Wine & Ale Trail Unveiled

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05/12/2010

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On May 12th, the Delaware Tourism Office and Cabinet Secretary Alan Levin commemorated National Travel and Tourism Week by unveiling the Delaware Wine and Ale Trail. A Delaware Wine and Ale Trail Coalition was initiated by the Delaware Tourism Office to capitalize on the growing craft brew and wine industries and to collectively promote Delaware's notable craft brew and wine venues.

"Small business is the backbone of the State's economy, and craft breweries and wineries have a
burgeoning presence in the First State," says Alan Levin, Director, Delaware Economic Development
Office. "The spirit of collaboration among tourism and wine-brew coalition partners is a prime
example of how organizations are effectively joining forces to develop their business, promote the
industry, and enhance the local community."

"A 1.7 trillion dollar business, travel and tourism is one of the most prominent and reliable industries in
the Nation," says Linda Parkowski, Director of Tourism. "Enticing out-of-state visitors to Delaware
can improve the local economy and enhance job creation."

The Trail encompasses a collection of twelve unique wineries and breweries across the state. Each
venue is eager to welcome and educate visitors about the creation and production of Delaware's
distinctive craft brews and award-winning wines. Wine and brew enthusiasts can embark on their
journey by retrieving a Trail Map from the Delaware Wine and Ale Trail website at
www.visitdelaware.com/wineandale.

The Delaware Tourism Office, 99 Kings Highway in Dover, Del., a division of the Delaware Economic
Development Office, promotes tourism and economic growth in Delaware. For more information, visit
the official Delaware Tourism website at www.visitdelaware.com or call toll-free (866) 284-7483.

Wine & Ale Fact Sheet

  • A long-lost American tradition, the craft-brewed beer industry has enjoyed a comeback in recent
    years and now is among the fastest growing domestic beverage segments despite national trends of
    diminishing alcoholic consumption.(2)
  • An American craft brewer is small, independent and traditional. Small: Annual production of beer
    less than 2 million barrels. Independent: Less than 25% of the craft brewery is owned or controlled
    (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves
    a craft brewer.(3)
  • Beer is the world's oldest and most widely consumed alcoholic beverage and the third most popular
    drink overall after water and tea.(5)
  • The basic ingredients of beer are water; a starch source, such as malted barley, able to be fermented
    (converted into alcohol); a brewer's yeast to produce the fermentation; and a flavouring such as
    hops.(5)
  • A microbrewery, or craft brewery, is a modern brewery which produces a limited amount of beer.
    The maximum amount of beer a brewery can produce and still be classed as a microbrewery varies
    by region and by authority, though is usually around 15,000 barrels (18,000 hectolitres / 475,000
    US gallons) a year. (5)
  • Growth of the craft brewing industry in 2009 was 7.2% by volume and 10.3% by dollars compared
    to growth in 2008 of 5.9% by volume and 10.1% by dollars.(1)
  • The unmet demand for full-flavored beer has recently realized itself in an ongoing consumer "taste
    revolution." Similar to recent consumer shifts to a variety of wines, specialty coffee and bottled
    waters, consumer demand for full-flavored beers is rapidly increasing. While at one time consumers
    were satisfied with homogenous products, today, when given a choice, many chose to pay more for
    higher quality products. Examples include Starbucks coffee and Evian bottled water.(2)
    • The "taste revolution" prompted the emergence and rapid growth of the craft-brewed
      beer market. While the total domestic beer market has contracted slightly over the past
      several years, the craft-brewed beer market has grown more than 40% per annum.(2)
  • Over 1,500 breweries are responsible for the beer brands made in the US with more than 90% of
    these fitting the small and independent craft brewer definition.(5)
  • Wine is an alcoholic beverage, typically made of fermented grape juice. The natural chemical
    balance of grapes is such that they can ferment without the addition of sugars, acids, enzymes or
    other nutrients.(6)
  • While most people associate wineries with large winemaking regions such as Napa Valley and
    Sonoma Valley in California or the legendary wine regions of Italy, wineries can be found nearly
    everywhere. The East Coast also has winemaking regions like the Finger Lakes region, Aquidneck
    Island, RI and Long Island, NY and Cape May, NJ.(7)
  • In recent years many states in the United States have created a new class of winery license, the farm
    winery, to allow farms to produce and sell wines on site. Farm wineries differ from commercial
    wineries in that the fruit which is the source of the wine is usually produced on the farm, and the
    final product is also sold on the farm.(7)
  • Wine is usually made from one or more varieties of the European species Vitis vinifera, such as
    Pinot Noir, Chardonnay, Cabernet Sauvignon, Gamay and Merlot.(6)
  • From 1970 until the late 1980s, sales and consumption of wine in the United States held a ratio of
    about 75% white to 25% red. At the turn of the Millennium, the ratio is closer to 50-50.(4)
  • In the year 2000, Americans spent $20 billion on wine. 72% of that was spent on California
    wines.(4)

1 http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts
2 http://www.stumptown.com/articles/mgmtbeer.html
3 http://www.craftbeer.com/pages/beerology/small-independent-traditional
4 http://www.beekmanwine.com/factsquotes.htm
5 http://en.wikipedia.org/wiki/Beer
6 http://en.wikipedia.org/wiki/Wine
7 http://en.wikipedia.org/wiki/Winery

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