Rehoboth Beach, Del. (May 16, 2017) – Summer is ready to heat up at Delaware Seashore State Park with brand new beach umbrellas and the grand opening of the Big Chill Beach Club.
During a news conference Tuesday morning, the Delaware Tourism Office (Visit Delaware) unveiled 50 new beach umbrellas available for rent at the park. And DNREC’s Delaware State Parks announced the official grand opening of Big Chill, a full-service restaurant and bar built atop the park’s existing bathhouse, in late May.
“Delaware’s beaches and state parks attract hundreds of thousands of visitors to our state, are key drivers of our $3.1 billion tourism industry and improve the quality of life for all Delawareans,” said Governor John Carney. “Through the dedicated and effective work of the Delaware Tourism Office and Delaware State Parks, we continue to position Delaware as a leading vacation destination, and attract even more visitors and growth to our great state.”
The umbrellas are emblazoned with the Visit Delaware logo and website, as well as the Delaware State Parks’ logo. They serve as a reminder to beachgoers of how much there is to do in the state and where to find information.
“We’ve had so much success with our Endless Discoveries branding since it was introduced in 2015 – including it being ranked one of the top two statewide tourism efforts in the country,” said Linda Parkowski, Delaware Tourism Director. “These umbrellas are a strong addition to the campaign, which also grew with a new travel guide, a new television commercial and new print/online advertising this year.”
La Vida Hospitality Group also Tuesday previewed the new Big Chill Beach Club. The addition to the state park features 360-degree views of the Atlantic Ocean, Indian River Inlet and Indian River Bay from its large rooftop deck. It has a large, beach-themed “umbrella room,” fire pit, game area and more that create a family atmosphere for visitors.
Big Chill is one of the largest public/private partnerships and capital investments in state parks history – more than $1 million.
“By increasing the park’s visibility and providing new services and conveniences, DNREC’s Delaware State Parks, the Delaware Tourism Office and La Vida Hospitality Group are helping to ensure visitors to the beaches keep returning year after year,” said DNREC Sec. Shawn M. Garvin. “Delaware’s state park beaches are world-class. And the partnerships we celebrate today will help beachgoers experience the extraordinary beauty to be discovered at Delaware Seashore State Park.”
“We are so excited to be opening and providing a new layer of fun to the experience of coming to Delaware Seashore State Park,” said Josh Grapski, managing partner at La Vida, which owns other beach area favorites, including Fork & Flask at Nage and Crooked Hammock Brewery and provides the food for Lefty’s Alleys and Eats. “This unique venue with its incredible views will be a wonderful amenity for the park.”
“These partnerships are a clear example of why our state parks received the 2015/16 National Gold Medal Award for the best managed park system in the country,” said Ray Bivens, Delaware State Parks Director. “They’re providing innovative experiences for our visitors and showing, once again, how DNREC’s Delaware State Parks keeps its eye on the future.”
For more information about things to do in Delaware, go to www.VisitDelaware.com. To learn more about DNREC’s Delaware State Parks, visit www.DEStateParks.com. And to see more of Big Chill, head to www.BigChillBeachClub.com.
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