Next time you’re driving back into Delaware from an out-of-state trip, keep your eye out as you cross the border. Look to the side of the road, and you’ll probably be greeted with a big blue-and-white sign that says, “Welcome to Delaware – Endless Discoveries.”
These brand-new welcome signs are the latest step in the Delaware Tourism Office’s efforts to raise the state’s profile as a place that truly has a lot to offer travelers, and as a place that truly is more than just a “Small Wonder.”
Designed and installed in collaboration with DelDOT, the signs are a crucial element of an ongoing re-branding campaign that also includes “Endless Discoveries” television commercials, web and print advertising, and even “wrapped” cars that were seen on the streets of nearby Pennsylvania towns as part of a collaboration with the Delaware startup company Carvertise.
As of late August, DelDOT has installed 28 of the new signs in all three counties, standing at such heavily travelled border-crossing roadways as Interstate 95, Interstate 295, U.S. 40, U.S. 13, and U.S. 202 in New Castle County. Near the Sussex County beach resorts and up and down Kent County, signs are positioned to catch the attention of drivers heading east into Delaware from Maryland. Sizes of the signs range from 15-by-10 feet along bigger roadways, to 7-by-4½ feet along smaller roads.
“This is a great way to get a new image of the state in front of literally thousands of drivers each day,” said Linda Parkowski, DTO Director. “Ultimately, we aim to create a system of roadway signs that not only intrigue travelers, but are also more helpful to them in navigating the state’s attractions.”
The DTO is also in the process of implementing a new Tourist Attractions Sign Program that is intended to create a predictable and recognizable system to help travelers locate places of interest, making their experience in Delaware more enjoyable. The new signs will be similar to the existing “blue signs” listing gas, food and lodging options along Del. 1, but will now also feature museums, historic sites and other attractions.
Once installed, the new Attractions Signs will guide drivers to the closest exit for historic, cultural and recreational sites throughout the state. The signs will incorporate up to six logo panels highlighting specific attractions, or the areas where attractions are located. After exiting a roadway, additional “Trailblazer Signs” along the exit ramps will provide directional arrows and mileage indicators to specific attractions or areas.
To explore having an attraction featured on the new Attractions Signs, view the State of Delaware attractions sign policy here and/or contact Lee Haddaway at 888-655-6467, or firstname.lastname@example.org.