"Driving Desire: Automobile Advertising and the American Dream"

  • Friday, Oct. 2 - Sunday, Jan. 1, 2017
  • Recurring daily
  • Time: 10:00 a.m. - 4:00 p.m.
298 Buck Road East
Wilmington, DE
  • Price: Admission to museum is $14 for adults, $5 for ages 6-14, and free children 5 and under
  • Phone: (302) 658-2400

The “Driving Desire" exhibit at Hagley Museum explores the relationship between automobile advertising and Americans’ car buying decisions. This new exhibition features more than one hundred artifacts and historic images, drawing heavily from Hagley’s Z. Taylor Vinson collection of transportation ephemera. Rare original advertisements, historic artifacts from Hagley collections, highly engaging hands-on activities, and an original 1958 Metropolitan (guess how Hagley got a car on the second floor!) will challenge guests’ understanding of how advertising has influenced their decisions.