High rewards from high-tech marketing in 2019
Marketing is constantly changing and evolving. To reach potential travelers and increase awareness about Delaware as a travel destination, we must stay innovative and find new opportunities to be present in the places where the consumer is making their decision. Through new partnerships and technology, we are sharing Delaware's "Endless Discoveries" with millions of travelers.
The Delaware Tourism Office partnered with Google on their destination marketing program. Through this partnership, we've been able to implement extensive updates on how Delaware is viewed through various Google products such as; travel guides, maps and voice search. Travelers make their decisions online and through this continued partnership, we will work to gain more presence for Delaware on this important resource.
In January, the Delaware Tourism Office partnered with Wilmington-based vehicle advertising firm Carvertise to share Delaware’s endless discoveries with visitors to the New York Times Travel Show, one of the nation’s largest travel shows.
Visitors who took Uber or Lyft vehicles to or from the show at the Javits Center had the chance to arrive or depart in one of six Delaware-themed vehicles wrapped by Carvertise.
The images represented each of the state’s three regions and featured some of the most popular attractions. The engaging advertisements received over 1 million impressions in one of Delaware's largest target markets.
Additionally, at the New York Times Travel Show which is attended by more than 30,000 leisure travelers and industry professionals, potential travelers had a unique opportunity to experience Delaware at the tourism office's booth. Through our 360-virtual tour, we take travelers on an immersive experience of discoveries throughout the state.
Thousands of travelers have viewed the VR tour since the Delaware Tourism Office launched it in 2018.
Meanwhile, the Delaware on Tap mobile app continues to add followers and more stops. The app now features more than 30 Delaware craft breweries, wineries, cideries and meaderies.
All of these efforts show how DTO stays on the cutting edge of technology and constantly finds new ways to engage travelers.