The Delaware Tourism Office has grown over the past eight years from a single person to an entire team of professionals passionate about having positive impact on the state’s tourism industry. As that growth continues, it brings new opportunities. 

One key opportunity is to start focusing additional attention on a key demographic. Millennials recently became the largest generation in US history. In the very near future, the generation will be the largest travel market, as well.

What better time to bring a strong, Millennial voice to the forefront of Delaware’s tourism marketing and promotion efforts.

My name is Elizabeth “Liz” Keller, and I’m the new Delaware Tourism Director.

For the past seven years I’ve had the honor of working for and learning from Linda Parkowski, who has now taken an expanded role, as Deputy Director, with the new Division of Small Business, Development & Tourism. In this new position, Linda will continue to showcase how tourism is a revenue generator for the state and how by working together we can continue to grow Delaware’s economy. Linda is a great asset to the state of Delaware, and it has been my privilege to have her as a mentor. 

Originally Linda hired me for her team as Marketing & PR Specialist. Since then I’ve spearheaded behind the scenes many of the office’s biggest initiatives:

  • An integral part of developing and implementing the Endless Discoveries branding
  • Launched three versions of and grew visitation to the site to 1.5 million per year
  • Behind creating and editing three travel guides, including the most recent, which was fully published by DTO, and two photo shoots and two TV commercials (receiving multiple Telly Awards)
  • Coordinated press and industry events
  • National- and state-level speaker about digital marketing

I also grew Visit Delaware’s social media presence exponentially. The agency’s Facebook following is 16600% larger today than it was when I started. Twitter is up 12000%. Followers across all platforms, including Instagram and Pinterest, are interested, involved and engaged with the office’s promotions.

Moving forward, I plan to reach out to many of you to meet with you and visit your hotel, restaurant or attraction. I’d love to discuss your goals for tourism and how DTO can help your business to thrive.

I also intend to build on what has already been working for DTO. For example, the office has defined market segments – leisure, sports and group – that are driving visitation to the state. Moreover, the office’s relationships with lawmakers and other government officials have been strong, and we will continue communicating to them the power of tourism and its economic impact to the state. It was important to see the legislature in June restore funding to the county convention and visitors bureaus, which play a vital part in attracting visitors to various sections of Delaware.

Tourism is an extremely significant product to Delaware. It is a gateway to further economic expansion and development in the state. We’ve accomplished so much in the past eight years. By working together we can accomplish even more.