The Delaware Tourism Office constantly collaborates with other state agencies and tourism organizations working to move the industry forward together. These connections help spur ideas and create conversations, opportunities for networking and drive positive change.
This past summer DTO, Southern Delaware Tourism, Kent County Tourism, the Greater Wilmington Convention & Visitors Bureau and the Delaware Division of the Arts began a series of quarterly discussions on ways to promote arts and culture as a statewide tourism driver. Since 2015 DelawareScene.com has fed directly into DTO’s events calendar, which is one of the most popular features on VisitDelaware.com. Through cross promotion and collaboration between tourism and arts organizations, awareness of arts programming will continue to grow.
In November DTO began hosting a monthly marketing roundtable. The meetings bring representatives from state agencies and a few Dover-area organizations to share both ideas and best practices and chat about challenges. From parks to agriculture, DMV to the arts, the marketing and public relations officers at the agencies have obtained actionable takeaways from the dialogues. Guest speakers have presented to the group in an effort to improve promotion efforts for all of state government.
Delaware’s state parks are one of its greatest tourism assets, so it is only natural that DTO and State Parks work hand in hand to drive visitation. In June Visit Delaware sponsored the parks system’s 65th anniversary celebration. The partnership keeps growing with new projects on the horizon.
Other collaborations include work with the Delaware Departments of Agriculture and Transportation. DTO is creating new state transportation maps with DelDOT. Of course, the tourism office is always working directly with the county convention and visitors bureaus. For example, in November the directors and marketing/PR teams from all three CVBs and DTO met to strategize the best ways to jointly promote the state’s tourism offerings.
Delaware has a deep pool of talent, and by working together we are inspiring each other, challenging each other and saving the state both time and resources.