Dover, Del. (May 10, 2017) – The newest edition of Delaware’s statewide travel guide will help people coming to Delaware plan their best visit yet.
The state tourism office officially released the new guide Wednesday.
“Our goal since the roll out of the Endless Discoveries campaign has been to make people stop and say, ‘Wow, I can’t believe that’s in Delaware,’” said Linda Parkowski, Delaware Tourism Director. “We know the new travel guide will do that – along with TV, online and print advertising that is also new this year. The informational and inspirational content will help visitors put together better trips and take in more of what Delaware has to offer.”
Special sections include: top 5 things to do, full-day, regional itineraries, musts by traveler type, discovering your beach style, seasonal adventures, focuses on major activities and much more.
The content, layout, format and info provided in the 2017 guide were based on feedback provided directly from Delaware’s target tourism audience. Survey results showed travel guide readers wanted large and inspirational photography, a magazine-sized book and more vacation ideas without advertising.
Each time the Delaware Tourism Office has published a new guide demand has increased. The most recent version of the guide was so popular a reprint became necessary. DTO first printed 150,000 copies then did a reprint of 200,000. Between 2014 and 2017, the office distributed 328,000 guides to locations in and out of Delaware.
As Delaware’s popularity as a vacation spot grows, Parkowski expects the new guide, which vendors on the state marketing contract helped create, to perform even better. The tourism office’s initial printing this time is 500,000.
Better informed travelers will strengthen tourism’s positive impact on the Delaware economy. Tourism contributed a record $3.1 billion to the state GDP in 2015. Delaware also hit records for visitation (8.5 million visitors), tax revenue ($486 million) and jobs in the sector (42,000).
Copies of the new guide will be available for free at travel plazas and welcome centers along the I-95 corridor, airports in Philadelphia and Baltimore and consumer tradeshows. Travelers can also order a free copy at www.visitdelaware.com/travel-guide.
The Delaware Tourism Office, 99 Kings Highway in Dover, Del., a division of the Delaware Economic Development Office, promotes tourism and economic growth in Delaware. For more information, visit the official Delaware Tourism website at www.visitdelaware.com or call toll-free (866) 284-7483.