When the Delaware Tourism Office develops a new, creative way of sharing the state’s story as a travel destination and spreading the word about all its endless discoveries, those efforts focus on out-of-state traveler interest and supporting the tourism industry through showcasing things to do, places to eat, spots to stay and so much more.
It all aims to provide the traveler what they’re searching for and increase visitation to the unique small businesses and dedicated organizations that are part of Delaware’s tourism landscape. These efforts are funded through overnight visitation by the State Public Accommodation Tax. Through analytics, research data and one-one-one interaction with travelers, marketing efforts are tailored to the travelers who are contributing $3.3 billion to the state’s GDP.
New this year was an increased focused on digital, utilizing new technologies, including the new 360 virtual tour of Delaware unveiled in May for National Travel & Tourism Week, as well as, the first ever billboard campaign for the tourism office. Both of these projects are part of DTO’s commitment to meeting consumers where they area.
So, as a destination how can you increase your visibility with travelers?
The answer is simple – make sure information is shared with VisitDelaware.com. The top travel resource for the state.