Recovery Messaging and Marketing

Recovery Messaging

Cohesive messaging is an important aspect of a successful bounce-back plan. Please join the Delaware Tourism Office and Miles Partnership in a new Co-operative Marketing Program as we encourage consumers to rediscover Delaware. Complete this online form to express your interest in this great opportunity.

Rediscover Delaware Marketing Campaign

COVID-19 restrictions which have so greatly impacted Delaware tourism have also presented an opportunity to revise Delaware's “Endless Discoveries” brand message in a way that’s inspiring and relevant. The Delaware Tourism Office welcomes and encourages our partners to include the sentiment of “Rediscover” into their marketing efforts.Together, we can send a unified message to visitors that Delaware is ready to be discovered all over again.

As we ease into the new normal, visitors will desire activities that are familiar and nearby. Visitors want to travel. They want to get away, explore, and have adventures. Vacation decisions will now center around emotional security with greater importance given to feelings of comfort and safety. Visitors will want to revisit places they’ve been and relive the memories they hold dear. A large portion of our visitors are from metro areas who come to Delaware because it is “a getaway that’s not too far away.” They’ve been here before. They have memories here. They will want to “Rediscover” Delaware again.

The Delaware Tourism Office welcomes and encourages our partners to include the sentiment of “Rediscover” into their marketing efforts. Together, we can send a unified message to visitors that Delaware is ready to be discovered all over again.

View the "Rediscover" toolkit here

Marketing Resources

Join the Tourism Business Marketing Academy, an educational portal and marketing Tool Kit applicable to any business or organization. This free resource covers topics from COVID-19 response and recovery, optimizing presence in Google My Business, TripAdvisor and Yelp to best practices for social media and content marketing. Access the Academy here by logging in using your Google account. Click here for a short instructional video. For additional credentials, email Visit.Delaware@delaware.gov.

The Delaware Tourism Office presented the results of a Travel Survey of Delaware residents on May 14 that may provide useful insight. View the presentation deck here.